Marcel Nienhuis

Questioner
DISC Type : c

Vice President of Marketing at VIDA Diagnostics, Inc.

Minneapolis, Minnesota, United States

Overview

Marcel has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marcel has no verified topics they care about

Media Appearances

Marcel has no verified media appearances

Work History

5-2017
Vice President of Marketing at VIDA Diagnostics, Inc.
4-2015 - 5-2017
Director of Marketing at VIDA Diagnostics, Inc.
1-2012 - 4-2015
Sr. Product Manager at Vital Images, Inc.
1-2011 - 12-2011
Sr. Manager, Business Development and Strategy at Vital Images, Inc.
1-2010 - 12-2010
Manager, Business Development at Vital Images, Inc.

Education

2007 - 2010
MBA from UMN Carlson School of Management
1996 - 2000
Bachelor of Science in Commerce from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Vice President of Marketing at VIDA Diagnostics, Inc.
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marcel

Personality Compatibility


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