Marcela Durán Barrero

Activist
DISC Type : Cd

Directora de Selección at Banco de Occidente

Bogota, D.C., Capital District, Colombia

Overview

Marcela Durán Barrero is the Director of Selection at Banco de Occidente, bringing over 17 years of experience as an organizational psychologist. She is a strategic leader in talent attraction and human resources transformation, having completed a leadership program at Pontificia Universidad Javeriana.

Beyond her professional role, Marcela demonstrates a strong social conscience and is passionate about organizing community aid for vulnerable groups, including the elderly, animals, and mothers. Her personal studies in Psychogenealogy reflect a deep interest in personal and family development.

She recently completed a certification on using generative AI for productivity, showing an interest in applying modern technology.

Personality Overview

Value Conscious

Meticulous

Logical And Quick

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Talent Strategy
As Director of Selection, she leads and executes the recruitment strategy to attract ideal candidates for one of Colombia's most prestigious banks.
Organizational Psychology
Her entire career is built on her foundation as an Organizational Psychologist, focusing on talent, development, and resource management within the bank.
Leadership Development
Her roles show a progression into leadership, and she holds a certificate as a "Lider Estratégico, " indicating a focus on transformative leadership.

Media Appearances

Marcela has no verified media appearances

Work History

5-2015
Directora de Selección at Banco de Occidente
1-2010 - 4-2015
Coordinadora de Selección y Desarrollo at Banco de Occidente
5-2007 - 12-2009
Analista de Seleccion y Desarrollo at Banco de Occidente
5-2005 - 1-2006
Profesional en Entrenamiento at Banco de Occidente

Education

1-2022 - 7-2022
Psicogenealogista from Escuela psicogenealogía en evolución
1-2019 - 10-2019
Lider Estratégico - Programa Liderazgo Transformador from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Directora de Selección at Banco de Occidente
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marcela

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcela take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marcela

Personality Compatibility


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