Marcela Mariano in

Marcela Mariano

Questioner · DISC type c
CMO at Ypê
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
CMO
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Marcela shows up

Not Easily Convinced
Cautious & Analytical
Value Seeker

It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Marcela cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
CMO
Ypê
5-2023 - 12-2024
Commercial Sr Director
Ypê
1-2023 - 12-2024
Commercial Advisor & Board member
AKIPOSSO+
1-2020 - 1-2023
CMO and Commercial Chief Officer
Baruel
9-2017 - 1-2019
Executive Director/ Business Unit Leader - Chocolate
Mondelēz International
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2019
Digital Marketing Strategies: Data
Northwestern University - Kellogg School of Management
1997 - 1999
MBA pos-graduacao/gestao Marketing e Vendas
ESPM
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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