Marcellus Puig

Critic
DISC Type : C

CEO & President at Volkswagen Group Argentina

Argentina

Overview

Marcellus Puig is the CEO & President of Volkswagen Group Argentina, with over 25 years of global experience within the company. A graduate of the University of California, Berkeley, he has held key leadership roles in Brazil, Argentina, and Germany, focusing on strategic HR, digitalization, and brand modernization.

He was the first Brazilian to be appointed Global Head of Human resources for the Volkswagen brand, serving on the companys Global Executive Committee.

Personality Overview

Precise

ROI Driven

Negotiator

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Corporate Sustainability
Actively promotes Volkswagen's sustainability report, emphasizing positive environmental, social, and community impact in his public communications.
Product Innovation
Personally announces and champions new vehicle launches, highlighting advancements in technology, design, and safety features for the Argentinian market.
Customer Experience
Focuses on enhancing the post-sale customer journey by sharing best practices and improving service quality across Volkswagen's national dealer network.

Media Appearances

Marcellus has no verified media appearances

Work History

8-2022
CEO & President at Volkswagen Group Argentina
9-2021 - 8-2022
Head of Human Resources of the Volkswagen Brand at Volkswagen AG
11-2017 - 8-2021
Vice President of Human Resources at Volkswagen do Brasil
3-2017 - 10-2017
Head of Group HR Digitalization at Volkswagen AG
3-2013 - 2-2017
Vice President of Human Resources at Volkswagen Argentina

Education

1983 - 1986
Bachelor of Business Administration (BBA) from Pontifícia Universidade Católica de São Paulo
1996 - 1996
UGBA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 12 Location : Argentina Job Level : Leadership Designation : CEO & President at Volkswagen Group Argentina
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Insights For Selling To Marcellus

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcellus is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcellus

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcellus move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcellus take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcellus

Personality Compatibility


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