Marcelo Alcântara in

Marcelo Alcântara

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Head of Marketing and Strategy - Industrial Market at Air Liquide
📍 São Paulo, São Paulo, Brazil

Marcelo Alcântara is the Head of Marketing and Strategy for the Industrial Market at Air Liquide, where he has built his career through roles of increasing responsibility, from commercial coordinator to regional manager. A colleague praised his ability to build trust and effectively guide his teams toward goals. He holds a White Belt in Lean Six Sigma.

Marcelo is a public advocate for Air Liquides sustainability initiatives. He has commented on the companys goal to achieve carbon neutrality and the adoption of electric vehicles for industrial gas logistics, linking these efforts directly to the decarbonization of industrial activity.

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Experience
13 Years
Current Role
Head of Marketing and Strategy - Industrial Market
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Marcelo cares about

Corporate Sustainability
Publicly commented on Air Liquide's goals for decarbonization and its "Advance" plan, specifically in relation to adopting electric vehicles for logistics to reduce carbon emissions.
Marketing & Strategy
As the Head of Marketing and Strategy, he has progressed through multiple commercial and management roles within Air Liquide, indicating deep expertise in the company's market approach.
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Career

Work history

2-2022
Head of Marketing and Strategy - Industrial Market
Air Liquide
1-2019 - 3-2022
Gerente Regional
Air Liquide
9-2012 - 12-2018
Coordenador comercial
Air Liquide
In the press

Media appearances

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Education
2001 - 2005
BACHAREL EM ADMINISTRAÇÃO
Centro Universitário Newton Paiva
2000 - 2001
Bachelor of Business Administration (BBA)
PUC Minas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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