Marcelo Biancão Crivelaro

Sharpshooter
DISC Type : CD

Senior Commercial Manager at SegurPro

São Paulo, Brazil

Overview

Marcelo is a Business Executive at SegurPro focused on P&L management and digital transformation. His background includes managing OT Infrastructure as a Service at Rockwell Automation. Described by colleagues as an exceptional, inspirational, and attentive leader, he holds an MBA from Hochschule Esslingen and is certified as an ITIL Master.

He co-authored a publication on analyzing and classifying images of atmospheric lightning discharges using computer vision.

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Digital Transformation
His headline and career are centered on championing digital transformation, leveraging IoT solutions and managing P&L for technology-driven business units.
AI in Operations
He follows how AI is shifting from a 'promise' to a tangible operational capability in industrial and autonomous applications.
Mentorship and Education
Actively serves as a mentor at Insper Institute and a professor at Centro Paula Souza, teaching subjects like robotics, AI, and project management.

Media Appearances

Marcelo has no verified media appearances

Work History

9-2025
Senior Commercial Manager at SegurPro
2-2024
Mentor at Insper Instituto de Ensino e Pesquisa
6-2013
Professor at Centro Paula Souza
8-2024 - 9-2025
Regional Business Manager - Lifecycle Services at Rockwell Automation
7-2022 - 8-2024
Solutions Manager - Lifecycle Services at Rockwell Automation

Education

2010 - 2012
MBA from Hochschule Esslingen - University of Applied Sciences
Leadership: People from Emeritus

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, Brazil Job Level : Middle Designation : Senior Commercial Manager at SegurPro
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcelo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • If convinced, they can reach decisions quite fast.
  • Can Marcelo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marcelo

Personality Compatibility


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