Marcelo Ladeira

Critic
DISC Type : C

Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers at HP

Greater São Paulo Area, Brazil

Overview

Marcelo is a results-oriented Sales Specialist at HP with extensive experience in technical-commercial sales and channel management for hardware and software. A graduate of Universidade Presbiteriana Mackenzie with a specialization from Fundacao Getulio Vargas, he is described by colleagues as a serious and trustworthy professional with a proven record of exceeding sales targets.

Outside of work, Marcelo is dedicated to continuous professional development, having recently completed courses in omnichannel strategy, digital sales, and coaching. He also shows an interest in social impact, sharing his support for community-focused organizations like Gerando Falcões.

He once led his team to achieve over 100% growth in developing accounts, exceeding one of his key yearly sales metrics by 158%.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Channel Management
His career has centered on managing and developing hardware and software distribution channels and reseller networks across Brazil.
Omnichannel Strategy
He recently completed the HP Omnichannel Masterclass for the second consecutive year, showing a strong focus on integrated sales experiences.
Sales Coaching
Demonstrates a commitment to improving performance by recently completing a course on "Coaching for Results".

Media Appearances

Marcelo has no verified media appearances

Work History

8-2017
Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers at HP
9-2004 - 5-2016
Sales Specialist / Partner Business Manager at Hewlett-Packard
5-2000 - 10-2003
Sales Department Manager at Digigraf Tecnologia
9-1997 - 5-2000
Sales Department Manager at Digicon S/A
5-1993 - 8-1997
Product Manager at Digicon S/A

Education

2001 - 2003
CEAG - specialization course in this institution from Fundacao Getulio Vargas - EAESP
1982 - 1986
Bachelor of Engineering (B.Eng.) from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater São Paulo Area, Brazil Job Level : Middle Designation : Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers at HP
URL has been copied!

Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marcelo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcelo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcelo

Personality Compatibility


Other HP Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.