Marcelo Ladeira in

Marcelo Ladeira

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Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers at HP
📍 Greater São Paulo Area, Brazil

Marcelo is a results-oriented Sales Specialist at HP with extensive experience in technical-commercial sales and channel management for hardware and software. A graduate of Universidade Presbiteriana Mackenzie with a specialization from Fundacao Getulio Vargas, he is described by colleagues as a serious and trustworthy professional with a proven record of exceeding sales targets.

Outside of work, Marcelo is dedicated to continuous professional development, having recently completed courses in omnichannel strategy, digital sales, and coaching. He also shows an interest in social impact, sharing his support for community-focused organizations like Gerando Falcões.

He once led his team to achieve over 100% growth in developing accounts, exceeding one of his key yearly sales metrics by 158%.

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Experience
33 Years
Current Role
Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers
Job Level
Middle
Location
Greater São Paulo Area, Brazil
Personality Overview

How Marcelo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marcelo cares about

Channel Management
His career has centered on managing and developing hardware and software distribution channels and reseller networks across Brazil.
Omnichannel Strategy
He recently completed the HP Omnichannel Masterclass for the second consecutive year, showing a strong focus on integrated sales experiences.
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Career

Work history

8-2017
Sales Specialist | Account Manager | Technical-Commercial | Hardware | Printers
HP
9-2004 - 5-2016
Sales Specialist / Partner Business Manager
Hewlett-Packard
5-2000 - 10-2003
Sales Department Manager
Digigraf Tecnologia
9-1997 - 5-2000
Sales Department Manager
Digicon S/A
5-1993 - 8-1997
Product Manager
Digicon S/A
In the press

Media appearances

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Education
2001 - 2003
CEAG - specialization course in this institution
Fundacao Getulio Vargas - EAESP
1982 - 1986
Bachelor of Engineering (B.Eng.)
Universidade Presbiteriana Mackenzie
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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