Marcio Ishikawa

Critic
DISC Type : C

Technical Consultant at HP

São Paulo, São Paulo, Brazil

Overview

Marcio Ishikawa is a Technical Consultant at HP with a high specialization in workstations and thin clients. A computer engineer from Universidade Bras Cubas, he supports customers by creating technical documentation, developing competitive analyses, and presenting on new IT technologies, serving as a trusted advisor.

He is committed to continuous learning, recently earning certifications in AI fundamentals and annual technical consulting. Marcio also engages in community initiatives, having participated in a corporate volunteer day to renovate a local cooperative, reflecting a commitment to positive social impact.

He has a unique expertise in high-performance workstations, specifically focusing on graphics cards (gfx card).

Personality Overview

Critic

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Workstation Technology
Possesses deep specialization in workstations, including graphics cards, and thin clients, which is a core function of his technical consultant role at HP.
AI Fundamentals
Recently obtained the "HP Future Ready AI MasterClass – AI Fundamentals 2025" certification, indicating an active interest in emerging technologies.
Customer Engagement
Successfully organizes and presents at events for clients and partners, showing a dedication to building strong customer relationships.

Media Appearances

Marcio has no verified media appearances

Work History

10-1999
Technical Consultant at HP
10-1999 - 5-2002
Customer Suporte analist at Compaq
4-1997 - 9-1999
Trainee at NEC

Education

1994 - 2001
Computer engineer from Universidade Bras Cubas

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Technical Consultant at HP
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Insights For Selling To Marcio

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcio is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcio

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcio

Personality Compatibility


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