Marcelo Lo Duca Cerrano in

Marcelo Lo Duca Cerrano

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Diretor Segmento Middle at Banco Original
📍 São Paulo, São Paulo, Brazil

Marcelo Lo Duca Cerrano is the Director for the Middle segment at Banco Original, leading the banks focus on companies with up to R$50 million in annual revenue. With an MBA from Insper, he is focused on expanding the banks reach by providing differentiated digital services to businesses often underserved by larger institutions.

He is spearheading the growth of what was previously the "Empresas" segment, rebranding it to "Middle" to reflect a broader ambition and a commitment to transparent client relationships.

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Experience
27 Years
Current Role
Diretor Segmento Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marcelo cares about

SME Banking
He focuses on providing digital banking solutions to micro-entrepreneurs and companies that are often overlooked by larger, traditional banks.
Digital Banking APIs
He has highlighted the importance of the bank's API hub, which processes the vast majority of its transactions, enabling other companies to offer financial services.
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Career

Work history

8-2017
Diretor Segmento Middle
Banco Original
4-2016 - 8-2017
Superintendente Comercial
Grupo Sifra
4-1998 - 1-2016
Superintendente executivo
Safra
In the press

Media appearances

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Education
2015 - 2017
Master of Business Administration - MBA
Insper Instituto de Ensino e Pesquisa
1991 - 1993
Bacharelado
Faculdades Associadas de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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