Marcelo Madarász

Inquirer
DISC Type : dc

Embaixador at ABPRH - Associação Brasileira dos Profissionais de RH

São Paulo, São Paulo, Brazil

Overview

Marcelo is the HR Director for Latin America at Parker Hannifin, with over 22 years of experience leading HR functions at major corporations like Natura, Nokia, and Camargo Corrêa. A co-author of 11 books, he holds an MBA and has a background in psychology and psychoanalysis. Colleagues describe him as positive, bold, and enthusiastic.

He is passionate about evolving organizational culture to empower employees, viewing leaders as servants to their teams rather than figures of authority. Marcelo often expresses a desire for "a better world for everyone" and reflects on the value of presence and sustained personal bonds over constant excitement in adult life.

Marcelo is consistently recognized as a top HR influencer in Brazil, having been named to Go Integros list from 2021 through 2025.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Evolving Corporate Culture
He led a project at Parker called "Viva Novos Tempos" to shift from a controlling culture to one of engagement, purpose, and employee empowerment.
Leadership Development
His career includes managing a Leadership Academy at Natura, and he advocates for a service-oriented leadership model that develops high-performance, autonomous teams.
Talent Management
With over two decades in HR, he has deep experience in succession planning, development, recruitment, and organizational planning for multinational companies.

Media Appearances

Marcelo has no verified media appearances

Work History

3-2020 - 11-2023
Embaixador at ABPRH - Associação Brasileira dos Profissionais de RH
4-2019 - 6-2024
Executivo de Honra at Academia Europeia da Alta Gestão
1-2016 - 3-2020
Presidente do Comitê Estratégico de Recursos Humanos at Amcham-Brasil
6-2014
Diretor de Recursos Humanos para América Latina at Parker Hannifin
6-2014
Diretor de RH América Latina at Parker Hannifin

Education

2004 - 2004
Master of Business Administration (MBA) from USP - Universidade de São Paulo
1983 - 1987
Bachelor's degree from Centro Universitário FMU | FIAM-FAAM

More Information

Social Presence :

Prographics :

Exp : 30 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Embaixador at ABPRH - Associação Brasileira dos Profissionais de RH
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marcelo

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcelo take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marcelo

Personality Compatibility


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