Marcelo Tort

Activist
DISC Type : Cd

Diretor de Operações at Fácil Assist

São Paulo, São Paulo, Brazil

Overview

Marcelo Tort is a Co-founder and Director of Operations at Fácil Assist with over 25 years of C-level experience in IT, governance, and operations. His career spans the insurance, healthcare, and automotive industries, focusing on business transformation. Colleagues describe him as humble, dedicated, and a results-focused leader who excels at developing people.

Beyond his executive functions, Marcelo is driven by a passion for continuous personal and professional growth, frequently sharing insights on leadership and entrepreneurship. He is a strong advocate for talent development and emphasizes the importance of lifelong learning, recently undertaking new studies at Board Academy Br to further his expertise.

Unique fact: Marcelo won an award for best CIO in 2009, highlighting his long-standing excellence in the technology field.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Corporate Governance
He recently authored a post discussing the critical, yet often neglected, role of governance in startups and growing businesses.
Talent Development
His professional philosophy is rooted in people development, a skill for which he is highly recommended by former colleagues.
Entrepreneurial Journey
As a co-founder, he shares his experiences and insights on the challenges of entrepreneurship versus traditional corporate career paths.

Media Appearances

Marcelo has no verified media appearances

Work History

4-2025
Diretor de Operações at Fácil Assist
1-2024 - 4-2025
Diretor Executivo Comercial & Tecnologia na Fácil Assist at Fácil Assist
7-2011 - 2-2024
Cofundador e Diretor de Tecnologia at Fácil Assist
7-2010 - 7-2011
Deputy CIO at Europ Assistance Brasil
5-2005 - 5-2010
CIO and CTO at Mondial Assistance Brasil

Education

8-2025 - 4-2026
Board 360 + PFCC from Board Academy Br
2010 - 2011
MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 31 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor de Operações at Fácil Assist
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marcelo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • Their decision making speed is somewhere in the middle.
  • Can Marcelo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marcelo

Personality Compatibility


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