Marco Canalonga

Critic
DISC Type : C

Head de Segmentos e CX at Santander Brasil

São Paulo, São Paulo, Brazil

Overview

Marco Canalonga is the Head of Segments and Customer Experience at Santander Brasil, with a background that includes roles at Citi and an Executive MBA from FGV. Colleagues describe him as a dynamic, innovative, and results-oriented professional with a talent for process optimization and building strong partnerships.

He is passionate about applying behavioral economics to simplify decision-making and improve human interactions. Marco is also a dedicated advocate for social causes, actively promoting Santanders "Amigo de Valor" program, which supports vulnerable children and adolescents through social projects.

Unique fact: Marco has a long history with Santander, having first started as an intern before returning to build a career spanning over a decade with the bank.

Personality Overview

Objective Thinker

Precise

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Customer Experience
As the Head of Segments and CX, his core focus is on shaping and enhancing the customer journey and overall experience at Santander Brasil.
Behavioral Economics
He recently completed a specialized course and is focused on applying its principles to revise communications, simplify decisions, and improve customer interactions.
Social Impact
Actively champions the "Amigo de Valor" program, a social initiative by Santander that has supported children and adolescents for over 20 years.

Media Appearances

Marco has no verified media appearances

Work History

1-2024
Head de Segmentos e CX at Santander Brasil
1-2023 - 1-2024
Head of Customer Experience at Santander Brasil
4-2021 - 6-2023
Superintendente Canal Remoto at Santander Brasil
3-2012 - 8-2015
Retail and Cards Manager at Citi
8-2008 - 2-2012
Cards Coordinator at Citi

Education

2015 - 2015
Intensive Program - English from Barry University
2011 - 2013
EMBA - Executive Master of Business Administration from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head de Segmentos e CX at Santander Brasil
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marco

Personality Compatibility


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