Cristiano Moura

Observer
DISC Type : ic

Garden Leave at Garden leave

São Paulo, São Paulo, Brazil

Overview

Cristiano Moura is a seasoned executive with over two decades of experience in consumer banking and fraud prevention. As the Senior Antifraud Head at Santander Brasil, he leads the strategy for preventing fraud across electronic channels. He holds a postgraduate degree in Business Administration from Fundação Getulio Vargas.

He is a featured speaker at major financial technology conferences, discussing the revolutionary potential of Generative AI in combating fraud.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Fraud Prevention
As a recent speaker on Generative AI's role in security, he is focused on leveraging cutting-edge technology to combat financial fraud.
Electronic Channels
Has over twenty years of experience focused on the security of electronic channels, including internet banking, mobile banking, call centers, and ATMs.
Operational Risk
His career includes heading operational risk and holding regional leadership for fraud risk oversight across 22 countries in Latin America.

Media Appearances

Cristiano has no verified media appearances

Work History

1-2026
Garden Leave at Garden leave
7-2023 - 1-2026
Senior Antifraud Head at Santander Brasil
4-2022 - 7-2023
Operational Risk Head at Citi
9-2021 - 4-2022
Fraud Head at Bitso
8-2017 - 9-2021
Director, LATAM Fraud Risk Oversight Head at Citibanamex

Education

Cristiano has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Garden Leave at Garden leave
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Insights For Selling To Cristiano

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiano is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cristiano

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cristiano move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cristiano take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cristiano

Personality Compatibility


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