Marco Cataldo

Evaluator
DISC Type : Sdc

Freelance Motion designer at FadPro

Milan, Lombardy, Italy

Overview

Marco Cataldo is a freelance Graphic Designer and Art Director with over a decade of experience in communication and advertising. A graduate of Politecnico di Milano in Communication Design, he specializes in creating clear and visually appealing brand identities for his clients.

Driven by a strong personal passion for his field, Marco approaches each project as a unique challenge. He created a personal video series called "LOGHI IMPOSSIBILI" (Impossible Logos), where he redesigns famous logos, showcasing his creativity and attention to current visual trends.

Unique fact: In a past role, Marco was also an author and performer of promotional songs.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brand Identity
His core expertise is in freelance graphic design and art direction, focusing on creating distinct brand identities through logos, packaging, and advertising.
Visual Communication
He has a stated sensitivity for finding the right visual solution with a strong and fascinating appeal, which is central to his design philosophy.
Creative Challenges
He runs a personal project and video series called "LOGHI IMPOSSIBILI, " where he tackles difficult logo redesigns as a personal challenge.

Media Appearances

Marco has no verified media appearances

Work History

11-2017 - 1-2018
Freelance Motion designer at FadPro
3-2015
Art Director Freelance at Studio ICG - Grafica e Comunicazione
3-2013 - 12-2014
Autore e interprete di brani promozionali at Fandango Club S.p.A.
5-2011 - 8-2012
Art director at Wellcare Marketing & Communication
5-2010 - 4-2011
Art Director Junior at Così di Giovanni Pagano

Education

2004 - 2008
Laurea triennale from Politecnico di Milano
Diploma Perito industrale - Elettronica e Telecomunicazioni from IIS A. Righi - Corsico

More Information

Social Presence :

Prographics :

Exp : 7 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Freelance Motion designer at FadPro
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marco

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marco take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marco

Personality Compatibility


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