Marco Daccò

Sharpshooter
DISC Type : CD

Membro Commissione Tecnica at Confindustria Radio Televisioni

Rome, Latium, Italy

Overview

Marco is the Chief Technology & Innovation Officer for RDS Group, leveraging deep expertise in the Telco and Media sectors. His career includes leadership roles at Sky Italia and Telecom Italia, where he managed digital channels and large-scale transformation projects. Colleagues describe him as brilliant, intelligent, and committed, with strong analytical capabilities and a passion for technologys value.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

AI Adoption
He actively posts about challenges and design patterns for adopting AI at scale, framing it as a new generation of business challenges.
Digital Transformation
A core theme of his career, from leading OSS transformation at Telecom Italia to revamping all digital channels for TIM's 20 million customers.
Media & Telco Innovation
His current role as CTIO of a major broadcaster (RDS) and past leadership at Sky and TIM show a focus on technology's role in media and telecommunications.

Media Appearances

Marco has no verified media appearances

Work History

10-2025
Membro Commissione Tecnica at Confindustria Radio Televisioni
12-2024
Chief Technology & Innovation Officer (CTIO) at RDS - Radio Dimensione Suono
9-2022 - 12-2024
IT Director (Architecture, Digital Channels & Service Exposure) at Sky Italia
10-2016 - 9-2022
IT Director Digital Channels & Customer Engagement at TIM
1-2013 - 10-2016
Head of IT Program Planning & Trasf. Projects at Telecom Italia Information Technology (TI.IT) s.r.l.

Education

2014 - 2014
Executive International Program from Grenoble Ecole de Management
1993 - 1993
esame di abilitazione professionale albo ingegneri from Università di Pavia

More Information

Social Presence :

Prographics :

Exp : 33 Location : Rome, Latium, Italy Job Level : Leadership Designation : Membro Commissione Tecnica at Confindustria Radio Televisioni
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marco

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They can take decisions very fast if you manage to convince them.
  • Can Marco take some risk or not?

  • The risks don’t matter much to them.

You And Marco

Personality Compatibility


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