Marco Esteri

Critic
DISC Type : C

Global Information Technology Director - CIO at Etro

Como, Lombardy, Italy

Overview

Marco Esteri is a Global IT Director and CIO at Etro with over 25 years of experience driving technological innovation in the luxury fashion industry for brands like Bally, Versace, and Giorgio Armani. He is a frequent speaker at industry events on topics like digitalization and AI in fashion.

Personality Overview

Precise

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Fashion Tech Innovation
Believes technology is the main accelerator for business process improvement in the fashion sector and is a frequent speaker at fashion tech summits.
Retail Digitalization
Has extensive project experience in the digitalization of store processes, implementing omni-channel strategies, and leading CRM transformations for luxury brands.
AI in Fashion
As a recent conference speaker on the topic, he is focused on the evolving role of artificial intelligence within the fashion industry.

Media Appearances

Marco has no verified media appearances

Work History

7-2022
Global Information Technology Director - CIO at Etro
7-2019 - 6-2022
Global IT Director at Bally
6-2018 - 7-2019
IS Solutions Manager at Versace
4-2003 - 5-2018
IT Manager at Giorgio Armani Swiss Branch
11-1999 - 3-2003
Project Manager at CSC

Education

1994 - 1995
Informatica Gestionale from Università Cattolica del Sacro Cuore
2008 - 2010
Master from SUPSI

More Information

Social Presence :

Prographics :

Exp : 26 Location : Como, Lombardy, Italy Job Level : Leadership Designation : Global Information Technology Director - CIO at Etro
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marco

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marco

Personality Compatibility


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