Kristen Laina White
Login to view DISC.Kristen is the Chief Digital Officer at Canyon Bicycles, leveraging over 25 years of experience from her time at Nike and Estée Lauder. She specializes in digital transformation, e-commerce, and customer experience, and holds a Bachelors degree from Boston University. Colleagues describe her as extremely smart and a true digital native.
Kristens social media activity reveals a strong passion for professional cycling, regularly posting about major tours and celebrating the athletes and teams her company supports. This suggests her professional role aligns with a personal interest in the sport and its culture.
During her tenure as VP/GM at Nike, she drove a 4X increase in digital commerce revenue into the billions.
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