Marco Fazio

Evaluator
DISC Type : CDS

Founder, Growth at Latestly AI

Amsterdam, North Holland, Netherlands, United Kingdom

Overview

Marco is a founder and growth leader specializing in AI, media, and e-commerce. He drives 9-figure revenue for global DTC brands like Solo Brands and Adidas and has a background as a founder and investor with two successful exits. He was recognized in Forbes 30 Under 30 and holds a Masters degree from CEMS.

Unique fact: While at Adidas, Marco built a $50 million experimentation program from the ground up and led a team that scaled to over 100 A/B tests per year.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Distribution
His current venture, Latestly AI, is building the distribution and advertising layer that other AI companies need to acquire users and grow.
DTC Growth
He has a strong track record of scaling direct-to-consumer brands, having led 9-figure e-commerce growth at Solo Brands and managed large-scale programs at Adidas.
Founder-led Ventures
As a founder and investor with two exits, he is deeply involved in building and scaling SaaS and digital brands from the ground up.

Media Appearances

Marco has no verified media appearances

Work History

4-2025
Founder, Growth at Latestly AI
11-2025
Advisor at The AI Property Manager
7-2016 - 10-2025
Co-Founder, Investor (2x Exits) at Techstars
4-2022 - 9-2025
Director, Growth (NYSE: DTC) at Solo Brands
5-2018 - 4-2022
Senior Manager, Growth at adidas Group

Education

Bachelor's degree from Università Bocconi
Master’s Degree from CEMS - The Global Alliance in Management Education

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands, United Kingdom Job Level : Leadership Designation : Founder, Growth at Latestly AI
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marco

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marco take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marco

Personality Compatibility


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