Marco Lavelli

Critic
DISC Type : C

Head of R&D at Poliform spa

Milan, Lombardy, Italy

Overview

Marco Lavelli is the Head of R&D and Design at Poliform, bringing over twenty years of experience in the “Made in Italy” design sector. A graduate of Politecnico di Milano, he is an analytical problem-solver who manages the entire design and engineering lifecycle, from initial concept to supplier relations.

He has a deep, hands-on understanding of the complete product cycle, including complex engineering phases like molds, die-casting, and prototyping.

Personality Overview

Critic

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

'Made in Italy' Design
He has built his career on over two decades of experience in creating products within the celebrated 'Made in Italy' tradition across multiple sectors.
Full-Cycle Product Development
His expertise covers the entire design process, from creative sketches and 3D modeling to the technical engineering phase and supplier management.
Furniture Engineering
Manages technical engineering processes for furniture, including molds, die-cast structures, wooden frames ('fusti in legno'), and foam molding ('schiumati').

Media Appearances

Marco has no verified media appearances

Work History

9-2023
Head of R&D at Poliform spa
1-2020
Lead Product Designer at Poliform spa
7-2017 - 1-2020
Senior Product Design Engineer at Poliform spa
10-2013 - 7-2017
Designer, Product engineering at MINOTTI S.p.A.
5-2007 - 10-2013
Furniture-Product Designer at ANG42 Stefano Gallizioli Design-Francesca Simen Arch.

Education

2001 - 2002
Master's Post Degree from Politecnico di Milano
1995 - 2001
Doctor in Industrial Designer from Politecnico di Milano

More Information

Social Presence :

Prographics :

Exp : 21 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Head of R&D at Poliform spa
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marco

Personality Compatibility


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