Marco Vanetti

Critic
DISC Type : C

Co-Founder and Chief Executive Officer at Forge S.r.l.

Varese, Lombardy, Italy

Overview

Marco is the Co-Founder and CEO of Forge S. r. l. , where he leverages his extensive background in artificial intelligence and e-commerce automation. He holds a PhD with research interests in computer vision and machine learning. Colleagues describe him as having an unmatched vision and being exceptionally knowledgeable.

As a self-described "tech lover, " Marco is passionate about developing innovative software using agile methodologies. His companys recent participation in the "South Innovation" event highlights an interest in fostering sustainable and innovative development, particularly within the Mediterranean region.

He was instrumental in creating Drezzy, a pioneering online fashion shopping service that utilized a content-based image retrieval engine back in 2009.

Personality Overview

Information Seeker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI in E-commerce
Co-founded Forge to build AI platforms for e-commerce automation and previously created Drezzy, a fashion search engine using a CBIR engine.
Computer Vision
His PhD research and multiple academic publications focus specifically on computer vision, pattern recognition, and machine learning.
Sustainable Innovation
Recently participated with his company in the 'South Innovation' event, which focused on sustainable and innovative development.

Media Appearances

Marco has no verified media appearances

Work History

5-2022
Co-Founder and Chief Executive Officer at Forge S.r.l.
2019 - 4-2022
Co-Founder and CTO at Forge S.r.l.
2017 - 2019
Tech leader at MutuiOnline S.p.A.
2009 - 2017
Developer and AI researcher at 7Pixel S.r.l.

Education

2009 - 2012
Doctor of Philosophy (PhD) from Università degli Studi dell'Insubria
2006 - 2009
Master Degree from Università degli Studi dell'Insubria
2003 - 2006
Bachelor's Degree from Politecnico di Milano

More Information

Social Presence :

Prographics :

Exp : 16 Location : Varese, Lombardy, Italy Job Level : Leadership Designation : Co-Founder and Chief Executive Officer at Forge S.r.l.
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marco

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marco

Personality Compatibility


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