Marcos Ciarrocchi

Questioner
DISC Type : c

Co-Founder at Graphite

Miami, Florida, United States

Overview

Marcos Ciarrocchi is the Co-founder of Graphite, a boutique agency that builds scalable organic growth engines for major tech companies like MasterClass and Ticketmaster. An electronics engineer by training with a Masters from Politecnico di Torino, he is an expert in product management, SEO, and data analysis, and also serves as a Growth Advisor.

Marcos is deeply committed to leveraging technology for social impact, demonstrated by his role as Co-founder and a board member of Code for Venezuela. This non-profit enables the Venezuelan expat tech community to address the countrys most pressing issues through collaborative projects and mentorship.

He is also a Limited Partner and mentor at 500 Global, where he advises and invests in LATAM-focused funds.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

AI in Search
He frequently posts and gives interviews about the shift to Answer Engine Optimization (AEO) and how LLMs are changing user search behavior from keywords to questions.
Organic Growth
His entire career is focused on building scalable, organic growth engines, which is the core mission of his company, Graphite.
Tech for Venezuela
Co-founded and serves on the board of Code for Venezuela, a non-profit dedicated to using technology to solve critical issues in his home country.

Media Appearances

Marcos Ciarrocchi, Partner @ Graphite – Breaking into Product Management: Why SEO is Alive and Well. Featured in Latinos Who Tech (Spotify Podcast)

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Why SEO is Alive and Well: Marcos Ciarrocchi, Partner @ Graphite. Featured in Latinos Who Tech

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Work History

Co-Founder at Graphite
Co-Founder and Board of Directors at Code for Venezuela
Limited Partner and Mentor at 500 Global
Growth Advisor at MasterClass
1-2013 - 8-2018
Head of Growth at Yummly (Acquired by Whirlpool)

Education

2010 - 2012
MSc from Politecnico di Torino
2006 - 2011
Bachelor of Science (BSc) from Universidad Simón Bolívar

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami, Florida, United States Job Level : Leadership Designation : Co-Founder at Graphite
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Insights For Selling To Marcos

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcos is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marcos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcos move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marcos take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Marcos

Personality Compatibility


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