Marcos Paulo Nicolau

Critic
DISC Type : C

Antifraud Director at Efí

Ouro Preto, Minas Gerais, Brazil

Overview

Marcos Paulo Nicolau is the Antifraud Director at Efí Bank, bringing extensive experience since joining the company (then Gerencianet) in 2012. With a Computer Science degree from UFLA, he has progressed through diverse technical and leadership roles. Colleagues view him as an exceptional, intelligent, and dedicated manager focused on risk and team development.

There is no publicly available information regarding Marcoss personal life or hobbies.

Early in his career at the company, he was responsible for developing its entire VOIP infrastructure from the ground up.

Personality Overview

Precise

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Financial Cybersecurity
He frequently speaks on cybersecurity challenges in the financial sector, including as a guest on the "Alem do software" podcast to discuss current threats.
Digital Payment Fraud
As a subject matter expert, he often gives interviews to major media outlets on how consumers can protect themselves from scams involving Pix and credit cards.
AI-driven Threats
He has publicly shared his perspective that the growing use of AI tools is expanding the surface area for risk and creating new avenues for financial fraud.

Media Appearances

Marcos has no verified media appearances

Work History

6-2021
Antifraud Director at Efí
8-2019 - 6-2021
Operations Director at Efí
6-2018 - 7-2019
VP of IT and Marketing at Efí
9-2016 - 6-2018
Administrative Manager at Efí
10-2015 - 8-2016
Administrative Director at Efí

Education

2023 - 2025
Mestrado em Administração from Fundação Dom Cabral
2020 - 2022
Master of Business Adminsitration - MBA from MBA USP/Esalq

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ouro Preto, Minas Gerais, Brazil Job Level : Mid-senior Designation : Antifraud Director at Efí
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Insights For Selling To Marcos Paulo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcos Paulo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcos Paulo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcos Paulo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcos Paulo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcos Paulo

Personality Compatibility


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