Marcus Cabello

Activist
DISC Type : Cd

Director of Sales - National CPG at Market5201

Dallas, Texas, United States

Overview

Marcus Cabello is a CPG Commercial Leader at Market5201, specializing in retail and distributor growth for emerging food and beverage brands. He was instrumental in propelling the Takis brand to over $1 billion at Barcel USA. He holds a degree in Kinesiology Health from Fresno Pacific University.

Outside of his CPG career, Marcus has a significant background in athletics. He was formerly a professional soccer player and later an executive for the Fresno Fuego soccer team, connecting his passion for sports with his professional drive and academic background in health and kinesiology.

Unique fact: Before his successful career in the CPG industry, Marcus was a professional soccer player.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Emerging CPG Brands
Leads national commercialization and retail expansion for new CPG brands, recently launching the Electro Max beverage line in major chains like H-E-B.
Retail Distribution
Focuses on building strategic distributor partnerships and go-to-market planning, highlighted by a recent operations transition to Silver Eagle Distribution in Houston.
Health & Hydration
His academic background in Kinesiology and history as a pro athlete align with his current professional focus on launching Electro Max, an electrolyte solution.

Media Appearances

Marcus has no verified media appearances

Work History

11-2024
Director of Sales - National CPG at Market5201
9-2021 - 11-2024
National Sales Manager- Propelled Takis to $1 billion + brand at Barcel USA
1-2021 - 9-2021
Senior Sales Manager at Barcel USA
10-2019 - 9-2021
Divisional Sales Manager- South Central at Barcel USA
1-2011 - 4-2012
Sales & Marketing at Kingsburg Orchards

Education

2004 - 2008
Kinesiology Health from Fresno Pacific University
2000 - 2004
General Education from Kingsburg High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director of Sales - National CPG at Market5201
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marcus

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcus take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marcus

Personality Compatibility


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