Marcus L.

Enigma
DISC Type : dci

Ecommerce Manager at Skin Cupid

London, England, United Kingdom

Overview

Marcus is an experienced Ecommerce Manager, currently with Skin Cupid. A graduate of The University of Manchester, he has a history of managing ecommerce for beauty and organic brands. He previously enhanced CVR, AOV, and LTV for clients like Cambridge Satchel and Gilbert Rugby at a Shopify agency.

Outside of his professional life, Marcus follows American football and is a supporter of the Baltimore Ravens. He also shows an affinity for major sportswear brands such as adidas.

Unique fact: He was part of a major milestone at a previous company, Nutritional Beauty London, helping to produce their first-ever TV advertisement.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Shopify Ecosystem
Previously worked at a Shopify Plus Partner Agency and actively engages with tech partners and agencies in the Shopify community.
D2C Brand Growth
His experience revolves around growing direct-to-consumer channels for brands in the beauty and wellness space, including new product launches and marketing campaigns.
Beauty Ecommerce
Has significant experience leading ecommerce for multiple beauty-focused companies, including Skin Cupid, Nutritional Beauty London, and Embassy of Beauty.

Media Appearances

Marcus has no verified media appearances

Work History

7-2025
Ecommerce Manager at Skin Cupid
7-2024 - 7-2025
Ecommerce Manager at Nutritional Beauty London Ltd
1-2024 - 7-2024
Ecommerce Manager at Embassy of Beauty
1-2022 - 1-2024
Ecommerce Project Manager at Charle Agency (Shopify Agency)
7-2020 - 1-2022
Ecommerce Manager at Know The Origin

Education

2014 - 2018
Bachelor's Degree from The University of Manchester
2012 - 2014
BTEC Level 3 Extended Diploma from Runshaw College

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Ecommerce Manager at Skin Cupid
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marcus

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marcus take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marcus

Personality Compatibility


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