Marcus Morgan-Etty

Commander
DISC Type : D

Co-Founder | Creative Director | Strategist at Single Thread Design Agency

Slaithwaite, England, United Kingdom

Overview

Marcus is a brand strategist and the Co-Founder of Single Thread, with 25 years of experience as an operator launching businesses from dining to hotels. Drawing on his HND from Lincoln College of Art and Design, he helps founders build strong brand foundations to avoid competing on price.

His career is deeply rooted in the hospitality industry, having founded and managed food and beverage concepts in the UK and Ghana. This hands-on experience as an operator, rather than an "agency guy, " directly informs his strategic approach to branding and business growth.

Before becoming a brand strategist, Marcus was a professional chef and restaurateur.

Personality Overview

Strong-Willed

Risk-Taker

Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Founder-to-Founder Advice
He positions himself as an operator who has been on the founder's side of the table and often writes about the psychological and financial traps entrepreneurs face.
Avoiding Price Competition
His core philosophy is that strong brand foundations, not features and benefits, allow businesses to define a unique category and escape competing on price alone.
Hospitality Industry
He has over two decades of experience launching and consulting for hospitality businesses in the UK and Sub-Saharan Africa and continues to support industry initiatives.

Media Appearances

Marcus has no verified media appearances

Work History

10-2022
Co-Founder | Creative Director | Strategist at Single Thread Design Agency
9-2020 - 2-2024
Company Owner at Peak Hospitality Consultants Ltd
9-2020 - 5-2021
Operations and Communications Consultant at HINCHLIFFE PARTNERSHIP LLP
7-2019 - 9-2020
Project Manager at HINCHLIFFE PARTNERSHIP LLP
7-2017 - 4-2019
Consultant | Founder & CEO at Glass Half Full Limited

Education

1981 - 1982
HND from Lincoln College of Art and Design
Education details unavailable from Lincoln Christ Hospital School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Slaithwaite, England, United Kingdom Job Level : Leadership Designation : Co-Founder | Creative Director | Strategist at Single Thread Design Agency
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcus

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marcus take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marcus

Personality Compatibility


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