Maria Angelica Caballero Buelvas

Critic
DISC Type : C

Analista senior canales at Tuya S.A

Colombia

Overview

Maria Angelica is a Senior Channels Analyst at Tuya S. A. focused on digital transformation and product strategy. An Industrial Engineer from Universidad Pontificia Bolivariana, she has played a key role in developing and growing digital financial products. Colleagues describe her as focused, organized, and highly analytical.

She is passionate about building genuine, empathetic connections with people and thrives on collaborative problem-solving. Maria enjoys working in teams to create strategies that address both customer and company needs, finding personal fulfillment in generating value through her work and overcoming challenges.

She was a core part of the team that grew the digital product TuyaPay, celebrating the milestone of reaching 800, 000 users.

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Financial Inclusion
Her work focuses on TuyaPay, a digital product designed to give millions of Colombians access to valuable, free financial services.
Digital Transformation
Believes true transformation in banking goes beyond channels, requiring a digital mindset across the company and a flexible, scalable architecture.
Product Growth
She actively celebrates milestones in user acquisition and the launch of new features for the digital products she helps manage.

Media Appearances

Maria has no verified media appearances

Work History

2-2022
Analista senior canales at Tuya S.A
4-2021 - 3-2022
Negociadora Jr TuyaPay at Tuya S.A
4-2018 - 3-2021
Analista de procesos at Tuya S.A
7-2014 - 4-2018
Analista de procesos at Almacenes Flamingo
1-2013 - 7-2013
Estudiante en practica at Interconexión Electrica S.A.

Education

2015 - 2016
Especialista from Universidad Pontificia Bolivariana
2008 - 2013
Ingeniera Industrial from Universidad Pontificia Bolivariana

More Information

Social Presence :

Prographics :

Exp : 11 Location : Colombia Job Level : N/A Designation : Analista senior canales at Tuya S.A
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Insights For Selling To Maria Angelica

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Angelica is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Maria Angelica

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Maria Angelica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maria Angelica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maria Angelica

Personality Compatibility


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