Maria Fernanda Restrepo Navia

Energizer
DISC Type : I

General Manager Mexico & LATAM at Hill's Pet Nutrition

Mexico City, Mexico

Overview

Maria Fernanda Restrepo Navia is the VP and General Manager for Mexico & LATAM at Hills Pet Nutrition. With a background including a Bachelor of Business Administration, she has an extensive career in customer development and management, previously holding director-level roles at Colgate-Palmolive across Latin America.

Outside of her executive responsibilities, she maintains a keen interest in global business and financial news, following publications like the Harvard Business Review and CNBC to stay informed on market trends and corporate strategies.

She is a key voice in launching advanced, science-backed veterinary diets, such as specialized nutrition for pets undergoing cancer treatment.

Personality Overview

Believer

Big Picture Person

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

LATAM Market Growth
As the General Manager for Mexico & LATAM, her primary focus is on expanding business and customer reach within this specific region.
Veterinary Nutrition
She publicly discusses the benefits of specialized diets for pets with serious health conditions, emphasizing science-based solutions.
Customer Development
Held multiple senior roles focused on customer management and development at Colgate-Palmolive, indicating deep expertise in this area.

Media Appearances

Maria has no verified media appearances

Work History

3-2023
General Manager Mexico & LATAM at Hill's Pet Nutrition
9-2019
Customer Development Director at Colgate-Palmolive
5-2018 - 9-2019
General Manager Panama at Colgate-Palmolive
6-2017 - 5-2018
Customer Management Director LATAM at Colgate-Palmolive
3-2001 - 11-2002
Brand manager Bristol Myers at Bristol Myers Squibb

Education

Bachelor of Business Administration - BBA from Saint Michael's College
Marketing from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : Senior Designation : General Manager Mexico & LATAM at Hill's Pet Nutrition
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Insights For Selling To Maria Fernanda

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Fernanda is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Maria Fernanda

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Maria Fernanda move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Maria Fernanda take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Maria Fernanda

Personality Compatibility


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