Maria Ferraro

Collaborator
DISC Type : is

Chief Financial Officer and Chief Inclusion & Diversity Officer at Siemens Energy

Erlangen, Bavaria, Germany

Overview

Maria Ferraro is the Chief Financial Officer and Chief Inclusion & Diversity Officer at Siemens Energy, driving the companys financial strategy and global energy transition. A graduate of Brock University and a Chartered Professional Accountant, she was instrumental in shaping the companys early years after its spin-off.

Born in Canada to a family of Italian descent, her passion for diversity stems from her multicultural upbringing. She has held senior finance positions in Canada, the UK, and the US before moving to Germany, where she currently resides with her family.

She holds the unique dual role of being both the financial head and the diversity leader for a global energy technology giant.

Personality Overview

Appreciative

Fair-minded

Good Listener

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Diversity & Inclusion
As Chief Inclusion & Diversity Officer, she has an authentic passion for the topic, believing diverse teams are more innovative and crucial for business success.
Energy Transition
In her role, she is focused on executing the financial strategy to make the global transition to sustainable energy a success for Siemens Energy and its customers.
Female Leadership
She is leading the company's commitment to increase the number of women in executive leadership positions to 30% by 2030, a cause she is personally invested in.

Media Appearances

AXSChat with Maria Ferraro, CFO and Chief Inclusion & Diversity Officer at Siemens Energy. Featured in Apple Podcasts

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The CFO's role in Inclusion and Diversity with Maria Ferraro – Accounting for Sustainability. Featured in Accounting for Sustainability

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Siemens Energy's Maria Ferraro on the Importance of Allyship. Featured in Harvard Business Review (Sponsored)

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Work History

5-2020
Chief Financial Officer and Chief Inclusion & Diversity Officer at Siemens Energy
4-2019 - 5-2020
CFO Digital Industries at Siemens
12-2017 - 4-2019
CFO Digital Factory Division at Siemens
10-2015 - 12-2017
Regional CFO at Siemens
1-2013 - 9-2015
Executive Vice President and Chief Financial Officer at Siemens

Education

Chartered Professional Accountant (CPA) from Chartered Professional Accountants of Canada (CPA Canada)
Bachelor of Business Administration - BBA from Brock University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Erlangen, Bavaria, Germany Job Level : Leadership Designation : Chief Financial Officer and Chief Inclusion & Diversity Officer at Siemens Energy
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Maria

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Maria take some risk or not?

  • They probably won’t put a lot at risk.

You And Maria

Personality Compatibility


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