Maria Juliana Perez Vasco

Activist
DISC Type : Cd

Lider Innovación de Impacto at ISA Interconexión Eléctrica S.A. E.S.P.

Colombia

Overview

Maria Juliana Perez Vasco is the Impact Innovation Leader at ISA, leveraging 20 years of experience in corporate management, project finance, and infrastructure. An Administrative Engineer with an Executive MBA, she specializes in translating financial performance into actionable insights and scaling corporate impact platforms to accelerate the energy transition.

Outside of her professional life, she is a fan of reading, dance, and cooking. She is also passionate about female empowerment and leadership, holding certifications in the subject and speaking at related forums, demonstrating a commitment to advancing women in business.

She has deep experience in managing the entire investment lifecycle, from M&A and raising capital to portfolio management.

Personality Overview

Perfectionist

Meticulous

Logical And Quick

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Impact Investing
Her current role focuses on building a corporate impact platform at ISA, aligning capital and governance with goals like accelerating the energy transition.
Corporate Finance
Has extensive experience in financial planning, M&A, project finance, and portfolio management within a multinational infrastructure group.
Energy Transition
She is focused on executing strategies and aligning capital to accelerate the transition to sustainable energy sources through corporate innovation.

Media Appearances

Maria has no verified media appearances

Work History

2-2024
Lider Innovación de Impacto at ISA Interconexión Eléctrica S.A. E.S.P.
1-2023 - 2-2024
Asesora de Presidencia (CoS) at ISA Interconexión Eléctrica S.A. E.S.P.
2-2011 - 12-2023
Especialista Planeación y Evaluación Financiera at ISA Interconexión Eléctrica S.A. E.S.P.
9-2009 - 2-2011
Jefe de Desarrollo de Nuevos Negocios at Conconcreto
11-2008 - 2009
Pasantía empresarial (Stagista) at ABM Investments S.A.

Education

2-2024 - 3-2024
Liderazgo femenino en las organizaciones from CESA
6-2020 - 11-2021
Executive MBA from Westfield Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Colombia Job Level : N/A Designation : Lider Innovación de Impacto at ISA Interconexión Eléctrica S.A. E.S.P.
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Insights For Selling To Maria Juliana

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Juliana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Maria Juliana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Maria Juliana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maria Juliana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Maria Juliana

Personality Compatibility


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