Maria-Lucia De la Torre

Evaluator
DISC Type : dcs

Horeca Sales Manager at Culligan Colombia

Vancouver, British Columbia, Canada

Overview

Maria-Lucia is a Horeca Sales Manager at Culligan Colombia with 20 years of B2B sales experience in the food industry across the Americas. She has a proven record of driving significant growth, such as increasing sales by 70% in one year, and holds a HACCP Certificate.

Colleagues and partners describe her as a highly empathetic, creative, and hardworking professional who excels at teamwork. She is known for her innovative thinking, analytical skills, and ability to deliver results while building strong win-win relationships.

In a previous role, she successfully increased sales of a complementary product portfolio by 200%.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

HORECA Sales Growth
As a Horeca Sales Manager, she recently drove sales growth of 70% from 2023 to 2024 by developing new strategic segments for her company.
Sustainable Hospitality
Her recent activity shows a focus on sustainability within the hotel and restaurant industry, using hashtags like #greenhotel and #horecasostenible.
Food Service Innovation
Previously served as an Innovation Director, where she constructed and led the innovation pipeline for new products in the food and beverage sector.

Media Appearances

Maria-Lucia has no verified media appearances

Work History

6-2023
Horeca Sales Manager at Culligan Colombia
10-2021 - 5-2023
Key Account Manager at RATIONAL AG
1-2019 - 2-2021
Food Service Sales Manager at Rich Products Corporation
1-2017 - 1-2019
Business Development Manager at Rich Products Corporation
4-2012 - 12-2016
Innovation Director at Casa Luker

Education

2007 - 2007
HACCP Certificate from University of Guelph
2004 - 2005
EN 101 from Montgomery College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Vancouver, British Columbia, Canada Job Level : Middle Designation : Horeca Sales Manager at Culligan Colombia
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Insights For Selling To Maria-Lucia

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria-Lucia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maria-Lucia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maria-Lucia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maria-Lucia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maria-Lucia

Personality Compatibility


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