Maria Valeria Lategana

Critic
DISC Type : C

National Product Manager - US & Puerto Rico at Sazon, Inc.

Miami, Florida, United States

Overview

Maria has no verified overview

Personality Overview

Precise

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Maria has no verified topics they care about

Media Appearances

Maria has no verified media appearances

Work History

11-2025
National Product Manager - US & Puerto Rico at Sazon, Inc.
1-2025 - 11-2025
Regional Product Manager - Southeast US at Sazon, Inc.
2-2015 - 1-2025
Regional Sales Manager at FIFCO - Florida Food & Beverages
9-2014 - 2-2015
Trade Marketing Representative - VEC Region (Venezuela, Ecuador, and Caribbean) at Whirlpool Corporation - KitchenAid Brand
1-2011 - 2-2014
Trade Marketing Manager at Empresas Carozzi S.A.

Education

2019 - 2019
Management Certification from Harvard Business School
2005 - 2007
MS from St. Thomas University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miami, Florida, United States Job Level : Middle Designation : National Product Manager - US & Puerto Rico at Sazon, Inc.
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Insights For Selling To Maria Valeria

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Valeria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Maria Valeria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Maria Valeria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maria Valeria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maria Valeria

Personality Compatibility


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