Maria Volkova

Activist
DISC Type : Cd

Marketing Strategy Manager at DataArt

Málaga, Andalusia, Spain

Overview

Maria is a Marketing Strategy Manager at DataArt with over 10 years of experience in B2B marketing and digital strategy. She focuses on enhancing marketing effectiveness to drive growth, contributing to a 20% increase in lead generation. Maria studied international relations and marketing at Voronezh State University.

She co-founded V-BRAND, a marketing agency specializing in innovative strategies for the niche dairy and agriculture sectors across Europe.

Personality Overview

Meticulous

Observative

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Marketing Strategy
Focuses on developing high-impact projects that directly support global sales teams and expand vertical market opportunities, resulting in significant lead generation growth.
AI in Medical Devices
Demonstrates a professional interest in the complex regulatory environment for AI-powered medical devices in Europe, including MDR, GDPR, and the EU AI Act.
Niche Sector Marketing
Co-founded and scaled a marketing agency that became a trusted global partner for the specialized dairy and agriculture industries.

Media Appearances

Maria has no verified media appearances

Work History

2-2022
Marketing Strategy Manager at DataArt
6-2020 - 12-2023
Co-Founder at V-BRAND
6-2018 - 11-2018
Marketing manager for Russia and CIS (Project based) at Bartholet Maschinenbau AG
5-2018 - 10-2020
Marketing Director at Art Nouveau Clinic
1-2016 - 6-2018
Marketing Analyst at DataArt

Education

2006 - 2011
International relations and marketing from Voronezh State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Málaga, Andalusia, Spain Job Level : Middle Designation : Marketing Strategy Manager at DataArt
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Maria

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Maria take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Maria

Personality Compatibility


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