Mariana F Bulhões Mendes

Critic
DISC Type : C

Strategy Team Leader at TAP Air Portugal

Lisbon, Lisbon, Portugal

Overview

Mariana is a Strategy Team Leader at TAP Air Portugal with extensive experience in network planning, airline scheduling, and route development. Holding an MSc in Air Transport Operations, she applies a data-driven approach to major airline projects in Latin America and Europe.

She is deeply engaged in the future of aviation, frequently attending industry events like the CAPA Leader Summit. Mariana shows a keen interest in the practical applications of AI in the sector and the importance of strong partnerships for reshaping airline performance.

Unique fact: Mariana co-authored a study on optimizing airport slot control to improve efficiency at Brazils congested Congonhas Airport.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Airline Strategy
Her entire career at TAP Air Portugal has been focused on developing long-term strategic plans to support the airline's sustainable growth and profitability objectives.
AI in Aviation
Recently highlighted discussions on practical AI applications in aviation for revenue management, network planning, operations, and disruption recovery as impactful.
Network Planning
Has extensive, hands-on experience in network planning and scheduling from her roles at both TAP Air Portugal and GOL Linhas Aéreas.

Media Appearances

Mariana has no verified media appearances

Work History

6-2025
Strategy Team Leader at TAP Air Portugal
1-2024 - 5-2025
Strategy Senior Analyst at TAP Air Portugal
12-2022 - 12-2023
Network Planning & Strategy Analyst at TAP Air Portugal
2-2020 - 11-2022
Network Planning & Schedule Analyst at GOL Linhas Aéreas
1-2019 - 2-2019
Summer Intern in CCO (Operational Control Center) at GOL Linhas Aéreas Inteligentes

Education

9-2024 - 9-2026
MSc Air Transport Operations from ISEC - Instituto Superior de Educação e Ciências
2014 - 2019
Bacharelado from Pontifícia Universidade Católica do Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lisbon, Lisbon, Portugal Job Level : Middle Designation : Strategy Team Leader at TAP Air Portugal
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mariana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mariana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mariana

Personality Compatibility


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