Mariana Figueiredo

Critic
DISC Type : C

SME Product & Tech Director at Serasa Experian

São Paulo, São Paulo, Brazil

Overview

Mariana has no verified overview

Personality Overview

Precise

Information Seeker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Mariana has no verified topics they care about

Media Appearances

Mariana has no verified media appearances

Work History

4-2024
SME Product & Tech Director at Serasa Experian
6-2023 - 3-2024
Sabbatical time at Em Transição de Carreira - In Career Transition
10-2017 - 5-2023
Superintendent of Branches Automation and Convenience Channels at Itaú Unibanco
8-2016 - 9-2017
ATM Channel Manager at Itaú Unibanco
4-2010 - 7-2016
Retail Product and Business Manager – Latin America at Itaú Unibanco

Education

2023 - 2023
International Alumni Program | ISEM + ISE from IESE Business School
2019 - 2019
PMD | Program for Management Development from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : SME Product & Tech Director at Serasa Experian
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mariana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mariana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mariana

Personality Compatibility


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