Mariana Mercado Sánchez

Observer
DISC Type : ic

Social Media Supervisor at Plata Card

Spain

Overview

Mariana is a communications and marketing professional specializing in social media strategy and brand voice, currently serving as a Social Media Supervisor at Plata Card. Educated at Universidad Nacional Autónoma de México, she has a proven track record of building customer-centric communication strategies from the ground up. Colleagues describe her as sharp, proactive, and analytical.

Outside of her primary role, Mariana is deeply invested in personal and professional growth, demonstrated by her recent pursuit of a Masters in Digital Marketing. She is passionate about deconstruction for self-improvement and exploring how to create an authentic personal brand, topics she actively discusses in her personal writings.

Unique fact: She built and trained Plata Cards entire Social Media Customer Care team from scratch, defining its initial processes and operational guidelines.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Voice Strategy
Her core expertise involves developing and aligning a brand's tone of voice and messaging across multiple digital channels, a key achievement in her role at Plata Card.
Customer Experience
She has consistently focused on customer-centric initiatives, designing strategies at both Plata Card and Volaris to improve satisfaction and engagement on social media.
Personal Branding
Her personal posts reveal a strong interest in authenticity, self-discovery, and the journey of constructing a meaningful personal and professional identity.

Media Appearances

Mariana has no verified media appearances

Work History

2-2024
Social Media Supervisor at Plata Card
2-2023 - 1-2024
Customer Care Associate at Plata Card
1-2021 - 12-2022
Customer Care Analyst at Volaris
1-2019 - 3-2020
Regional Manager at EF Education First
10-2018 - 1-2019
Sales Coordinator at EF Education First

Education

9-2025 - 12-2026
Máster en Marketing Digital from Universidad Complutense de Madrid
2014 - 2018
Licenciatura en Ciencias de la Comunicación from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 7 Location : Spain Job Level : N/A Designation : Social Media Supervisor at Plata Card
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mariana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They like to analyze well and then make their decisions.
  • Can Mariana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mariana

Personality Compatibility


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