Marianna Spiliotopoulos

Enigma
DISC Type : cid

Marketing Director - Thermomix at Vorwerk Group

London, England, United Kingdom

Overview

Marianna is the Marketing Director for Thermomix at Vorwerk, with over 15 years of experience driving growth for global consumer brands like Le Creuset and Johnson & Johnson. An alumna of LSE and McGill University, she has a proven track record in brand turnaround, innovation, and new product development.

She is passionate about the creative industries and was initially drawn to the fine art world. Marianna values brands with timeless design and enjoys connecting directly with customers and brand communities at consumer-facing events.

Marianna is a multi-award winner, recognized with a Pentawards prize for packaging design and a triple-award from the Communication Arts Photography Competition.

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Brand Storytelling
Focuses on creating bold campaigns that express a brand's DNA and celebrate the lifestyle and community it represents, such as Le Creuset's "Live in Colour" campaign.
Timeless Design
Admires brands that transform everyday staples into iconic status symbols, as highlighted in her posts celebrating Le Creuset's 100-year design legacy.
Consumer Goods Innovation
Her career is built on driving growth through innovation and new product development for major consumer brands like Johnson & Johnson, Le Creuset, and Thermomix.

Media Appearances

Marianna has no verified media appearances

Work History

8-2025
Marketing Director - Thermomix at Vorwerk Group
9-2021 - 8-2025
Head of Marketing at Le Creuset
4-2016 - 8-2018
Global Brand Director at Colart
7-2014 - 3-2016
Global Senior Brand Manager at Colart
1-2011 - 12-2011
Senior Brand Consultant at Cognosis

Education

2009 - 2010
MSc from The London School of Economics and Political Science (LSE)
2000 - 2003
Bcom from McGill University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director - Thermomix at Vorwerk Group
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Insights For Selling To Marianna

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marianna is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marianna

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marianna move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marianna take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marianna

Personality Compatibility


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