Mariano González

Judge
DISC Type : Dc

Performance & Content Marketing Strategist | B2B SaaS / Floral Supply Chain Tech at Koronet

Greater Buenos Aires, Argentina

Overview

Mariano is a Performance and Content Marketing Strategist specializing in B2B SaaS for the floral tech industry. With deep expertise in paid media, demand generation, and GTM strategy, he also teaches performance marketing at Coderhouse. Colleagues describe him as strategic, efficient, and passionate.

As a self-described digital and technology enthusiast, Mariano is curious with diverse interests, particularly in creative AI applications. He is a proactive, collaborative professional who thrives on challenges and continuous learning, valuing teamwork and shared success in achieving optimal results.

He recently created a complete B2B product marketing video from conception to final cut using only AI tools.

Personality Overview

Generally Skeptic

Fast But Wary

Quality Focused

They like to move fast and expect the same from others.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Creative AI Applications
Identifies as a "Creative AI Enthusiast" and recently produced a full B2B marketing video using AI tools end-to-end to explain a complex technical product.
Floral Industry Tech
Expresses passion for shaping the future of the floral industry, recently co-creating a product called Bloom AI to make the sector smarter and more data-driven.
B2B SaaS Strategy
His current role involves developing GTM strategies, product narratives, and messaging for B2B SaaS products serving the niche floral supply-chain industry.

Media Appearances

Mariano has no verified media appearances

Work History

7-2025
Performance & Content Marketing Strategist | B2B SaaS / Floral Supply Chain Tech at Koronet
8-2023 - 8-2025
Performance Marketing Manager - Paid Media - Real Estate Portal at Encuentra24
7-2023 - 8-2023
Head of Demand Generation - Acquisition Manager at Ecomm-App
1-2023 - 8-2023
Growth Marketing Manager - Performance Marketing Lead at Ecomm-App
3-2023 - 8-2023
Profesor de Marketing Digital: Publicidad Avanzado - Performance Marketing - Paid Media at Coderhouse

Education

7-2021 - 9-2021
SEO (Optimización de motores de búsqueda) from Coderhouse
2020 - 2020
Marketing Digital from Coderhouse

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Buenos Aires, Argentina Job Level : Junior Designation : Performance & Content Marketing Strategist | B2B SaaS / Floral Supply Chain Tech at Koronet
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Insights For Selling To Mariano

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariano is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mariano

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Mariano move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mariano take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mariano

Personality Compatibility


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