Maricela Elizabeth Valenzuela Hernández

Critic
DISC Type : C

Subdir Product Owner Operaciones at Scotiabank

México, Mexico

Overview

Maricela is a Subdirector Product Owner in Operations at Scotiabank, specializing in financial markets. Her career blends technology and operations, focusing on internal control, process automation, and continuous improvement. She is a graduate of Tecnológico de Monterrey with a certification in Agile Project Management.

Outside of her professional role, she is a vocal supporter of LGBT+ rights, advocating for equality, visibility, and protection against discrimination. Maricela also values strong leadership and mentorship as key components for professional growth, reflecting an interest in personal and team development.

She successfully transitioned her career from technology-focused roles like IT Risk and End User Support into a leadership position within financial operations.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Financial Operations
Her career centers on internal control, risk reduction, and process improvement within Scotiabank's Financial Markets Operations.
Agile Methodologies
As a certified Product Owner, she applies agile principles to manage projects and deliver value in her operational roles.
Process Automation
A key part of her role involves proposing value-added solutions for process automation to decrease risk and enhance efficiency.

Media Appearances

Maricela Elizabeth Valenzuela Hernández - The Org. Featured in The Org

See Now

Work History

4-2025
Subdir Product Owner Operaciones at Scotiabank
3-2020 - 4-2025
Control Interno y Mejora Continua Operación Mercados Financieros at Scotiabank
2-2019 - 3-2020
IT Risk at Scotiabank
12-2017 - 2-2019
End User Support at Scotiabank
5-2015 - 12-2017
Service Delivery Management at Scotiabank

Education

Certificado en Administracion de Proyectos Agiles from Tecnológico de Monterrey
Licenciatura en Administración Financiera from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : México, Mexico Job Level : N/A Designation : Subdir Product Owner Operaciones at Scotiabank
URL has been copied!

Insights For Selling To Maricela Elizabeth

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maricela Elizabeth is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Maricela Elizabeth

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Maricela Elizabeth move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maricela Elizabeth take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maricela Elizabeth

Personality Compatibility


Other Scotiabank Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.