Marie Frederikke Johannsen

Critic
DISC Type : C

External Lecturer at Aalborg University Business School

Greater Aalborg Area, Denmark

Overview

Marie Frederikke Johannsen is the Head of Global Marketing at Bluestar PLM, a SaaS company operating within the Microsoft Dynamics 365 ecosystem. She focuses on driving commercial strategies that boost brand visibility and optimize lead generation. Colleagues describe her as independent, hard-working, and quick to execute on plans.

Marie is passionate about connecting with people, both professionally and academically. She expresses great enthusiasm for organizing customer events and building client relationships. This passion extends to her role as a lecturer, where she enjoys mentoring and giving feedback to university students.

In addition to her full-time marketing role, she serves as an External Lecturer and supervises students at Aalborg University, her alma mater.

Personality Overview

Critic

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

PLM Marketing Strategy
Her content focuses on solving quality and data visibility issues for manufacturers by using a PLM system, directly addressing customer pain points.
Customer Engagement
She is passionate about organizing and leading customer day events, seeing it as a valuable opportunity to connect directly with the user base.
Academic Mentorship
As an External Lecturer at Aalborg University Business School, she is actively involved in examining and supervising students, showing an interest in nurturing young talent.

Media Appearances

Marie has no verified media appearances

Work History

8-2025
External Lecturer at Aalborg University Business School
3-2023
Head of Global Marketing at Bluestar PLM
5-2022 - 2-2023
Digital Marketing Manager at Bluestar PLM
7-2021 - 5-2022
Sales at DK Company A/S
10-2020 - 6-2022
Marketing Manager at PentaLock

Education

2020 - 2022
Master's degree from Aalborg University
2017 - 2020
Bachelor's degree from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Aalborg Area, Denmark Job Level : Mid-senior Designation : External Lecturer at Aalborg University Business School
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Insights For Selling To Marie Frederikke

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie Frederikke is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marie Frederikke

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marie Frederikke move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marie Frederikke take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marie Frederikke

Personality Compatibility


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