Marieh Mehran

Evaluator
DISC Type : cds

CDL-Paris, Climate, 2022/23 Cohort at Creative Destruction Lab

San Francisco, California, United States

Overview

Marieh Mehran is the Founder and CEO of MAA’VA™, a climate tech company developing regenerative building materials. An architect with degrees from UCLA and the University of Tehran, she is pioneering sand-free, carbon-negative concrete alternatives by upcycling plastic waste, addressing global sand and water shortages.

She is deeply passionate about solving humanitys most pressing environmental challenges through innovation. Her public reflections touch on humanitys place in the universe, the wisdom of indigenous cultures, and the importance of creating a sustainable future, showing a philosophical and purpose-driven approach to her life and work.

Unique fact: MAA’VA™s technology reduces water usage in concrete production by up to 90%.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Regenerative Materials
Her company, MAA’VA™, develops building materials that sequester carbon, incorporate plastic waste, and advance solutions to river sand and water scarcity crises.
Climate Tech
As a member of the Creative Destruction Lab's Climate stream and IndieBio, she is focused on creating scalable, tech-based solutions for massive environmental challenges.
Circular Economy
Her venture is built on circular principles, transforming plastic and manufacturing waste into valuable, sustainable construction materials.

Media Appearances

Marieh has no verified media appearances

Work History

11-2022
CDL-Paris, Climate, 2022/23 Cohort at Creative Destruction Lab
8-2022
IndieBio Batch #13 at IndieBio
6-2022
Member at Greentech Alliance
5-2022 - 2024
Member at Top Tier Impact
4-2020
Founder & CEO at MAA’VA™

Education

2014 - 2015
Master of Science - M.S.AUD from UCLA
2011 - 2014
Master of Architecture (M.Arch.) from University of Tehran

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Leadership Designation : CDL-Paris, Climate, 2022/23 Cohort at Creative Destruction Lab
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Insights For Selling To Marieh

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marieh is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marieh

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marieh move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marieh take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marieh

Personality Compatibility


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