Mariel Calderale in

Mariel Calderale

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Head Of Growth Marketing at Propensity
📍 Pilar, Buenos Aires Province, Argentina

Mariel Calderale is the Head of Growth Marketing at Propensity, specializing in B2B SaaS growth, digital marketing strategy, and account-based marketing. A metric-focused leader with a Marketing degree from Universidad de Belgrano, she is described by colleagues as a passionate, enthusiastic, and results-focused professional who excels at building brand stories.

Outside of her core role, Mariel is committed to continuous learning and networking within the marketing community. She is a frequent attendee of major industry conferences like INBOUND and Salesforce CNX, where she actively engages with peers on the latest trends and strategies shaping the future of marketing.

Her team at Propensity was recently recognized on the Inc. 5000 list of fastest-growing companies.

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Experience
24 Years
Current Role
Head Of Growth Marketing
Job Level
Mid-senior
Location
Pilar, Buenos Aires Province, Argentina
Personality Overview

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Priorities

Topics Mariel cares about

Account-Based Marketing
A core focus of her role and a frequent topic of discussion. She actively engages with fellow marketers on ABM strategies and strengthening sales pipelines at industry events.
Evolving SEM
She believes the traditional SEM playbook is losing effectiveness and that channels once core to the pipeline are now underperforming, indicating a focus on new search strategies.
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Career

Work history

3-2022
Head Of Growth Marketing
Propensity
3-2022
Head of Marketing
Propensity
6-2020 - 2-2022
Head Of Marketing
Prisma
3-2019 - 6-2020
Digital Product Manager
Go Airport Taxi Services
5-2017 - 4-2018
Sales Director - Legal
Thomson Reuters
In the press

Media appearances

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Education
2015 - 2015
Diplomatura en Marketing Online y Comercio Electrónico
Instituto Tecnológico de Buenos Aires
2018 - 2018
Desarrollo en Wordpress
Coderhouse
2016 - 2016
Diplomatura Planificación y Gestión de la Comunicación en Redes Sociales
Universidad Tecnológica Nacional
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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