Mariel Calderale is the Head of Growth Marketing at Propensity, specializing in B2B SaaS growth, digital marketing strategy, and account-based marketing. A metric-focused leader with a Marketing degree from Universidad de Belgrano, she is described by colleagues as a passionate, enthusiastic, and results-focused professional who excels at building brand stories.
Outside of her core role, Mariel is committed to continuous learning and networking within the marketing community. She is a frequent attendee of major industry conferences like INBOUND and Salesforce CNX, where she actively engages with peers on the latest trends and strategies shaping the future of marketing.
Her team at Propensity was recently recognized on the Inc. 5000 list of fastest-growing companies.
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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