Mariko Shaw

Questioner
DISC Type : c

Senior Consultant at Kekst CNC

London, England, United Kingdom

Overview

Mariko Shaw is a Senior Consultant at Kekst CNC with 13 years of agency experience specializing in corporate and change communications, employer branding, and internal communications for clients like bp and Mars. She holds a degree in Spanish and Portuguese from the University of Bristol.

She recently returned to her career after maternity leave and is passionate about reconnecting with her professional network. Mariko finds inspiration from industry discussions on how strategic communications can drive employee engagement and create better business outcomes, especially during periods of significant change.

Unique fact: Mariko humorously referred to her 13-month maternity leave as time spent in the "intellectual wilderness. "

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Employee Engagement
Hosted a dinner for leaders to discuss sustaining employee engagement through upheaval and is passionate about helping companies better connect with their people.
Change Communications
Believes communication is a critical tool to mitigate uncertainty and help employees adapt to workplace changes like flexible working and the introduction of AI.
Net Zero Workforce
Emphasizes that achieving net-zero goals depends not just on technology, but on developing a skilled and supported workforce, a topic she explored at an industry event.

Media Appearances

Mariko has no verified media appearances

Work History

9-2020
Senior Consultant at Kekst CNC
3-2018 - 8-2020
Consultant at Kekst CNC
3-2016 - 2-2018
Senior Associate at Kekst CNC
1-2015 - 3-2016
Associate at Kekst CNC
1-2014 - 1-2015
Consultant at Capital MSL

Education

2008 - 2012
Spanish and Portuguese from University of Bristol
2003 - 2008
Education details unavailable from Sevenoaks School

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Senior Consultant at Kekst CNC
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Insights For Selling To Mariko

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariko is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mariko

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mariko move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mariko take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mariko

Personality Compatibility


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