Marina Groothuis

Critic
DISC Type : C

Shop Merchant Enablement and Operations Lead at Shopify

New York City Metropolitan Area, United States

Overview

Marina has no verified overview

Personality Overview

Critic

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Marina has no verified topics they care about

Media Appearances

Marina has no verified media appearances

Work History

9-2025 - 2-2026
Shop Merchant Enablement and Operations Lead at Shopify
4-2024 - 9-2025
Commercial Marketing Operations Lead at Shopify
9-2021 - 1-2024
Senior Manager, Marketing Operations and Strategic Planning at Contentsquare
7-2019 - 8-2021
Marketing Operations Manager at SundaySky
10-2015 - 6-2019
Marketing Operations Manager at Return Path

Education

Certification from Harvard Business School Executive Education
Bachelor of Arts - AB from Columbia College, Columbia University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Shop Merchant Enablement and Operations Lead at Shopify
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marina

Personality Compatibility


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