Marisa Fraser - Moreira

Activist
DISC Type : Cd

Global Marketing Communications Manager at Pion Inc.

Shrewsbury, Massachusetts, United States

Overview

Marisa is a Global Marketing Communications Manager at Pion Inc. with deep expertise in the science and analytical instrumentation industry. She excels at developing integrated marketing campaigns to enhance lead generation and brand awareness. People who have worked with her describe her as professional, organized, resilient, and a calm voice of reason.

She is proficient in Spanish and Portuguese, adding a valuable multilingual dimension to her marketing and communication skills.

At a previous company, she launched a global webinar program so successful it was adopted company-wide, becoming a top lead generation tool.

Personality Overview

Value Conscious

Logical And Quick

Meticulous

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Global Marketing Strategy
Manages global marketing communication plans, budgets, and integrated campaigns to drive lead generation and brand awareness across the life sciences and analytical instrumentation sectors.
Digital Lead Generation
Focuses on transforming traditional marketing by implementing digital initiatives like webinars and email nurturing programs to increase customer engagement and marketing ROI.
Life Sciences Industry
Her entire career has been dedicated to marketing within the scientific and analytical instrumentation industry, working with companies like Pion Inc. , Oxford Instruments, and Bruker.

Media Appearances

Marisa has no verified media appearances

Work History

8-2022
Global Marketing Communications Manager at Pion Inc.
8-2018 - 8-2022
Marketing Communications Manager - Americas at Oxford Instruments
12-2016 - 4-2018
Global Marketing Communications Manager, MRS Division at Bruker BioSpin
8-2002 - 8-2015
Marketing Communications Manager - Americas at Malvern Instruments
8-2000 - 8-2002
Marketing Communications Specialist at Malvern Instruments

Education

1986 - 1990
Education details unavailable

More Information

Social Presence :

Prographics :

Exp : 34 Location : Shrewsbury, Massachusetts, United States Job Level : Middle Designation : Global Marketing Communications Manager at Pion Inc.
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Insights For Selling To Marisa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marisa

Personality Compatibility


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