Marisol Rodríguez Garrido

Sharpshooter
DISC Type : CD

Sr. Commercial Director at Vive Plus®

Mexico

Overview

Marisol is an accomplished Marketing Leader with over 15 years of experience from institutions like BanCoppel and American Express, specializing in building brands, valuable partnerships, and high-performance teams to drive growth. She is adept at crafting data-driven marketing strategies that align with business objectives and deliver tangible results.

Her posts reflect a keen interest in human behavior within business relationships and the dynamics of strategic partnerships beyond just KPIs, suggesting a focus on building trust and strong connections. She actively seeks contacts for commercial collaborations, demonstrating her proactive networking.

A unique fact: She successfully led a campaign that boosted customer engagement by 30% through targeted promotions and strategic partnerships.

Personality Overview

ROI Driven

Thorough Evaluator

Precise But Practical

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Partnership Marketing
Marisol has extensive experience as a Partnerships Marketing Manager at BanCoppel and Deputy Director at Banco Santander Mexico, focusing on strategic alliances and promotions.
Behavioral Science
She recently shared a post discussing 5 principles of Behavioral Science to transform client, partner, and team relationships.
Customer Engagement
Her experience includes leading campaigns that significantly increased customer engagement through targeted promotions and strategic partnerships.

Media Appearances

Marisol has no verified media appearances

Work History

10-2025
Sr. Commercial Director at Vive Plus®
9-2021 - 3-2025
Partnerships Marketing Manager at BanCoppel
7-2018 - 9-2021
Partnerships Deputy Director / Marketing at Crédito Maestro
6-2015 - 6-2018
Deputy Director Commercial partnerships / Marketing - Payment media at Banco Santander Mexico
10-2012 - 3-2015
Marketing Manager - Lifestyle & Access at American Express

Education

8-2024 - 12-2024
Diploma of Education from Tecnológico de Monterrey
2019 - 2020
Diploma from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico Job Level : Senior Designation : Sr. Commercial Director at Vive Plus®
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Insights For Selling To Marisol

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marisol is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marisol

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marisol move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marisol take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marisol

Personality Compatibility


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