Marissa Cassaway, M.S.

Questioner
DISC Type : c

Marketing Communications Specialist at UF/IFAS Department of Agricultural Education and Communication

Greater Tampa Bay Area, United States

Overview

Marissa has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marissa has no verified topics they care about

Media Appearances

Marissa has no verified media appearances

Work History

10-2025
Marketing Communications Specialist at UF/IFAS Department of Agricultural Education and Communication
8-2022
Agriculture Biological Scientist at University of Florida Institute of Food and Agricultural Sciences
3-2022 - 8-2022
Agriculture Research Assistant at UF IFAS Gulf Coast Research and Education Center
9-2021 - 3-2022
Research Biologist at Florida Ag Research
5-2021 - 9-2021
Laboratory Technician at Florida Ag Research

Education

8-2023 - 8-2025
Master of Science - MS from University of Florida
2015 - 2019
Bachelor of Arts - BA from University of Florida

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Tampa Bay Area, United States Job Level : Junior Designation : Marketing Communications Specialist at UF/IFAS Department of Agricultural Education and Communication
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Insights For Selling To Marissa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marissa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marissa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marissa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marissa

Personality Compatibility


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