Mark Aichele

Wildcard
DISC Type : isc

Vice President Growth and Global Channel Management at Electro-Voice/ Dynacord

Highland, Michigan, United States

Overview

Mark Aichele is the Vice President of Growth and Global Channel Management at Electro-Voice/Dynacord. A graduate of Central Michigan University, his expertise lies in sales, marketing, and business development, honed through senior leadership roles at major audio companies like Harman Professional and Bose Corporation.

He has a consistent focus on creating and executing sales strategies, fostering partner engagement, and developing new business across various vertical markets, including hospitality and retail.

He was appointed to his current global position in late 2023 to spearhead new channel management strategies and partner engagement initiatives for the brands.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Global Channel Strategy
His current role is centered on developing global sales channels and enhancing partner engagement for Electro-Voice and Dynacord.
Pro Audio Industry
His career has been built within the professional audio space, holding key leadership positions at Bose, Harman Professional, and now Electro-Voice.
Strategic Business Growth
He has a consistent track record in roles focused on business development, national accounts, and driving overall company growth in competitive markets.

Media Appearances

Mark has no verified media appearances

Work History

12-2025
Vice President Growth and Global Channel Management at Electro-Voice/ Dynacord
3-2020 - 1-2026
Vice President Distribution, CAG, National Accounts and NSP at Harman Professional, Inc.
10-2017 - 3-2020
Director North America Hospitality/Broadcast Business Development at HARMAN PROFESIONAL SOLUTIONS
10-2016 - 3-2020
Vice President at ProMotion Technology Group
7-2014 - 10-2016
National Account Manager at Bose Corporation

Education

1989 - 1995
Bachelor of Science (BS) from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Highland, Michigan, United States Job Level : Senior Designation : Vice President Growth and Global Channel Management at Electro-Voice/ Dynacord
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mark

Personality Compatibility


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