Mark Baker

Examiner
DISC Type : cs

Associate Director, Security at Canary Wharf Group plc

London, England, United Kingdom

Overview

Mark Baker serves as the Associate Director of Security at Canary Wharf Group, where he has progressively advanced through various security management roles. A graduate of Buckinghamshire New University, he focuses on integrating technology and high standards to maintain estate safety. He has led his team to national accreditation for their crime reduction partnership.

Beyond his security expertise, Mark is passionate about pushing his physical and mental limits through demanding outdoor activities. He recently participated in a challenging three-mountain climb with a team, an experience he found both tough and rewarding. He also actively supports social causes like campaigns against gender-based violence.

Marks team recently won a prestigious OSPA for their outstanding Equality, Diversity, and Inclusion initiative.

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Emerging Security Tech
He recently shared his excitement about exploring emerging technologies like robotics and their potential applications in shaping the future of security operations.
Diversity in Security
Mark is proud of his team's work in Equality, Diversity, and Inclusion, which recently earned them a prestigious Outstanding Security Performance Award (OSPA).
Crime Reduction
He led the Canary Wharf Group Business Crime Reduction Partnership to achieve full national accreditation, recognizing its high standards and robust leadership.

Media Appearances

Mark has no verified media appearances

Work History

1-2021
Associate Director, Security at Canary Wharf Group plc
7-2018 - 1-2021
Deputy Head of Security (Operations) at Canary Wharf Group plc
7-2013 - 7-2018
Security Quality Control & Training Manager at Canary Wharf Group plc
2001 - 7-2013
Security Duty Manager at Canary Wharf Group plc

Education

Bachelor of Arts with Honours from Buckinghamshire New University
Diploma from Silverback Security Academy

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director, Security at Canary Wharf Group plc
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mark

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mark take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mark

Personality Compatibility


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