Mark Bernstein
Inquirer · DISC type cdMark Bernstein is the President of Scentisphere, a leading scent marketing vendor for the CPG and Fine Fragrance industries. He leverages his BBA in Marketing from The George Washington University to help brands capitalize on scent as a crucial component of consumers purchasing decisions.
He is a strong advocate for using the USPS Sensory, Tactile, and Interaction Promotion to achieve significant postage savings through scented direct mail.
Read the full overview →How Mark shows up
They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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