Mark Bernstein

Inquirer
DISC Type : cd

President at SCENTISPHERE

New York, New York, United States

Overview

Mark Bernstein is the President of Scentisphere, a leading scent marketing vendor for the CPG and Fine Fragrance industries. He leverages his BBA in Marketing from The George Washington University to help brands capitalize on scent as a crucial component of consumers purchasing decisions.


He is a strong advocate for using the USPS Sensory, Tactile, and Interaction Promotion to achieve significant postage savings through scented direct mail.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Scent Marketing
He leads a company specializing in embedding fragrance into printed marketing materials to increase consumer engagement, trial, and sales for major brands.
Direct Mail Innovation
He frequently posts about the National Postal Forum and using sensory elements in direct mail to boost open rates and overall campaign ROI.
Interactive Advertising
He champions combining physical scent technology with digital tools like QR codes to create interactive, omnichannel experiences for consumers.

Media Appearances

Resource Label Group acquires scent marketing company Scentisphere. Featured in Digital Labels & Packaging

See Now

Work History

1-2016
President at SCENTISPHERE
12-2008
V.P. of Marketing at SCENTISPHERE
12-2006 - 12-2008
Financial Advisor at Merrill Lynch
2004 - 2006
Account Management at DDB Worldwide - Subaru Account

Education

Education details unavailable from Horace Greeley
BBA - Marketing from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Senior Designation : President at SCENTISPHERE
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mark

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Their decision making speed is somewhere in the middle.
  • Can Mark take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mark

Personality Compatibility


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