Mark Bortnem, CMA, CFM, FHFMA

Critic
DISC Type : C

Chief Financial Officer at Essentia Health

Minneapolis, Minnesota, United States

Overview

Mark has no verified overview

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

9-2025
Chief Financial Officer at Essentia Health
8-2021 - 9-2025
CFO-Wisconsin at Mayo Clinic Health System
8-2020 - 6-2024
CEO and lead consultant at Bortnem & Associates, LLC
4-2014 - 12-2021
Board Treasurer at Fulcrum Health, Inc.
1-2009 - 7-2009
Interim CFO, Columbia Park Medical Group at Fairview Health Services

Education

1990 - 1993
BS from Minnesota State University, Mankato
1987 - 1989
Engineering from University of Mn - Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Financial Officer at Essentia Health
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mark

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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